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<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/8/439842_FABLAB.jpg" alt=""></figure></td></tr><tr><td>A dedication ceremony on the first semiconductor advanced packaging laboratory project at Đà Nẵng City's Software Park No 2. The project will be built with an investment of VNĐ1.8 trillion (US$72 million). Photo courtesy of Quốc Vương</td></tr></tbody></table></figure>ĐÀ NẴNG – Local VSAP LAB joint-stock company held a dedication ceremony for the first advanced semiconductor packaging laboratory project in the central city’s Software Park No 2, a key step in the development of the semiconductor and AI industry.The city said the project, which will be built on 2.288sq.m with an investment of VNĐ1.8 trillion (US$72 million), plans to begin construction in the third quarter of 2025 with the aim to be operational in the fourth quarter of 2026.Co-founder and CEO of VSAP LAB Nguyễn Bảo Anh said the project will provide 10 million products in different fields of high-tech industries, including semiconductors and AI, each year.The project will focus on the development of new advanced packaging technology including Fan-out Wafer Level Packaging (FOWLP), silicon Interposer, silicon bridge and prototype production on wafer, wafer bonding and lithography, Anh said.Minister of Science and Technology Nguyễn Mạnh Hùng stressed the project is a flexible co-operation between the State and business, setting a foundation for high-quality human resources and integration of the packaging technology in the global value chain of semiconductors.The Đà Nẵng Semiconductor and AI Centre (DSAC), in co-operation with Sovico Group, Synopsys, and TreSemi from the US, has begun a training course for the first 38 learners in Very-Large-Scale Integration Physical Design at the park.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/8/439843_FABLAB2.jpg" alt=""></figure></td></tr><tr><td>Minister of Science and Technology Nguyễn Mạnh Hùng discusses with local businesses in the semiconductor industry at Đà Nẵng City's Software Park No 2. Photo Quốc Vương</td></tr></tbody></table></figure>Đà Nẵng City has been co-operating with Arizona State University in providing training courses in microchip design and in Assembling, Testing and Packaging (ATP).The city and global tech giant NVIDIA have been jointly planning the establishment of a centre dedicated to AI training, research, and application across key sectors including healthcare, education, manufacturing, and smart city.Đà Nẵng is preparing a strategic plan on the development of semiconductor and AI industries in the Master Plan 2030-45 for the next decade.A series of Memorandums of Understanding (MoUs) on semiconductor and AI co-operation, manpower training and working spaces has been signed among investors, including Qualcomm, Taiwan Semiconductor Research Institute (TSRI), Synopsys and Marvell.To date, 14 businesses are operating chip design and semiconductor facilities in the city, including Synopsys, Uniquify, Renesas, Synapse (now Quest Global), Sannei Hytechs, Mixel Việt Nam, Marvell Việt Nam, Sibridges Việt Nam, Ideas2Silion Việt Nam, FPT Semiconductor, Viettel Hi-Tech and Acronics.Đà Nẵng has four centralised information technology (CIT) zones, including Đà Nẵng Software Park, Đà Nẵng IT Park, FPT Complex and Software Park 2, attracting a total staff of 53,000 working across a variety of digital industries. VNS

Local VSAP LAB joint-stock company began a dedication on the first semiconductor advanced packaging laboratory project in the central city’s Software Park No 2, making it a first move in the development of the semiconductor&amp;AI industry.

Local business starts advanced packaging lab project

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/8/442350_5239169321197137_mb.jpg" alt=""></figure></td></tr><tr><td>National Assembly Chairman Trần Thanh Mẫn addresses the “Meet Japan – Mekong Delta region” event in Cần Thơ city on Friday. — VNA/VNS Photo</td></tr></tbody></table></figure>CẦN THƠ — National Assembly Chairman Trần Thanh Mẫn has called on Japanese firms to invest in key sectors in Việt Nam including supporting industries, high technology, digital transformation, clean energy, and smart agriculture.Addressing the “Meet Japan – Mekong Delta region” event in Cần Thơ city on Friday, the NA leader highlighted that the relationship between Việt Nam and Japan remains a model of successful bilateral cooperation, grounded in over 50 years of political trust, cultural affinity, and shared historical ties.He noted that Japan is home to a thriving community of more than 600,000 Vietnamese nationals - the second-largest foreign community in the country, while over 2,500 Japanese enterprises are actively operating in Việt Nam.The leader underscored the strategic importance of the Mekong Delta, dubbed Việt Nam’s "rice bowl" as it produces approximately half of the country’s total rice output and accounts for 95 per cent of rice exports, 65 per cent of aquaculture production, and 70 per cent of national fruit yield.Despite its vast potential, the region continues to face a series of critical challenges including the escalating impact of climate change, limited workforce, underdeveloped transport and logistics infrastructure, the absence of a supportive industrial ecosystem, and weak regional linkages, he said.He reiterated Việt Nam’s consistent view of Japan as a top-tier strategic partner, particularly in the fields of economy, investment, and technology transfer.Expressing appreciation for Japan’s long-standing support through Official Development Assistance (ODA), the Chairman highlighted landmark projects such as the Cần Thơ Bridge - a powerful symbol of bilateral friendship, and the upgrade of Cần Thơ University, alongside numerous initiatives across other Mekong Delta localities.NA Chairman Mẫn urged both governments and business communities to deepen strategic cooperation.Emphasising the need for sustainable, long-term collaboration, he called on Japanese investors not only to bring in capital but also to share expertise and modern technology, especially in areas such as green transformation, the circular economy, and advanced corporate governance.He reiterated Việt Nam’s ambition to become an upper-middle-income country by 2030 and achieve high-income status by 2045. In this journey, he affirmed, the Mekong Delta will play an indispensable role in the nation’s sustainable development strategy, particularly in the context of climate change adaptation.He welcomed alignment between Việt Nam’s development goals and Japanese initiatives such as the Asia Energy Transition Initiative (AETI) and the Asia Zero Emissions Community (AZEC), noting that these frameworks could find strong partnerships within the Mekong Delta, especially in renewable energy and environmental protection projects.The top legislator stressed that the NA and Government are committed to placing people at the centre of national progress, and will not trade off social equity or inclusive development for short-term economic growth.He also expressed strong confidence that ongoing institutional reforms, including administrative streamlining, governance efficiency, anti-corruption measures, and comprehensive public sector reform, will provide a favourable environment for foreign investment, particularly from Japanese enterprises looking to expand in Việt Nam and the Mekong Delta.He called for Japanese businesses to take an active role in building sustainable value chains, thereby contributing to the shared prosperity of both nations.Secretary of the Party Committee of Cần Thơ Đỗ Thanh Bình said that the new city was officially established from July 1, merging the former Cần Thơ with the former provinces of Hậu Giang and Sóc Trăng. This restructuring marks a transformative step in the development trajectory of the Mekong Delta, solidifying Cần Thơ’s role as a dynamic growth pole in the Southwest subregion, he said.He underlined that Cần Thơ is ready for a new era of growth - more efficient, more transparent, and more deeply committed to working alongside investors and enterprises.Meanwhile, Chairwoman of the Japan-Việt Nam Parliamentary Friendship Alliance Obuchi Yuko commended Việt Nam’s impressive economic performance, which continues to outpace its peers in ASEAN and affirms its growing importance in global supply chains. She noted that the two countries celebrated the 50th anniversary of diplomatic relations in 2023, and that the Vietnamese community in Japan continues to grow in both size and influence.Obuchi Yuko also highlighted the success of recent cultural exchanges, particularly the Việt Nam Festival in Tokyo, which drew over 140,000 attendees and brought the vibrancy of Vietnamese culture to the Japanese public in a lively and engaging manner. She added that the ongoing Expo 2025 in Osaka–Kansai, attracting around 10,000 visitors each day, reflects a strong and growing public interest in the cultures of both countries.As head of the parliamentary friendship alliance, she pledged to continue fostering deeper ties between lawmakers in both nations, with the aim of elevating the Việt Nam–Japan partnership to a new level.Throughout the conference, leaders from provinces and cities across the Mekong Delta, along with representatives from Japanese and Vietnamese businesses and investment groups, engaged in discussions on the development potential of localities and identified practical pathways to enhance future collaboration. — VNA/VNS

Emphasising the need for sustainable, long-term collaboration, National Assembly Chairman Trần Thanh Mẫn called on Japanese investors not only to bring in capital but also to share expertise and modern technology, especially in areas such as green transformation, the circular economy, and advanced corporate governance.

Việt Nam encourages Japanese firms to invest in key sectors: NA leader

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/8/442355_5239183881823065_8ltliilq.png" alt=""></figure></td></tr><tr><td>Investors follow stock market movements. — Photo baochinhphu.vn</td></tr></tbody></table></figure>HÀ NỘI — Strong selling pressure towards the end of the morning session pushed the VN-Index down more than 12 points. In the afternoon, the market rebounded into positive territory, though the gains were modest as leading stocks gradually lost momentum.At the close on Friday, the VN-Index finished at 1,584.95 points, up 3.14 points, or 0.2 per cent.Market breadth was slightly positive with 177 gainers and 155 decliners. Liquidity rose 11.3 per cent from the previous session to VNĐ49.1 trillion (approximately US$1.87 billion).Meanwhile, the VN30-Index dropped 5.77 points, or 0.33 per cent, to 1,729.08 points. Within the VN30 basket, there were 18 decliners, 11 gainers and one stock that ended flat.Vingroup shares rose 1.7 per cent and VPBank gained 2.1 per cent, despite both experiencing mild corrections during the session. Since the beginning of August, VIC and VPB have accumulated gains of 11 per cent and 15 per cent respectively, with some sessions hitting the ceiling.Aside from these two large-cap stocks, the blue-chip group saw rather negative movements. The market’s focus continued to shift towards mid-cap stocks. All 15 stocks that hit their ceiling prices on HoSE today were outside the VN30 basket, with notable names including PDR, CII, PVD, HAG and GEE. Cash flow continued to seek stocks with specific growth stories rather than concentrating solely on leading groups.Foreign investors increased their net selling to about VNĐ834 billion, offloading large amounts of BID, SSI, HPG, FPT and VCB. On the other hand, they net bought more than VNĐ100 billion worth of VPB, GEX, CII, DCM and CEO.After a sharp correction last week, the market has posted consecutive gains throughout this week. However, intraday volatility remained present. Liquidity continued to stay at high levels, indicating that cash flow remained active.According to Vietcombank Securities (VCBS), the market continued to show momentum to move towards higher points during the week. Although stock groups have shown signs of divergence, the active rotation of capital has allowed the VN-Index to maintain its points and gradually consolidate support levels.With the current trend, VCBS recommended that investors realise partial profits on stocks experiencing strong supply at high price zones.At the same time, investors may select stocks entering an uptrend from long-term accumulation zones, or those showing signs of successfully testing support after a correction, to open positions when the VN-Index sees volatility next week. — VNS

At the close on Friday, the VN-Index finished at 1,584.95 points, up 3.14 points, or 0.2 per cent.

Selling pressure weighs on stocks as VN-Index pares gains

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/1/440945_gg.JPG" alt=""></figure></td></tr><tr><td>An expert from Google shares&nbsp;how AI is changing the marketing sector at Google Marketing Live event in HCM City on Friday. – Photo courtesy of Google</td></tr></tbody></table></figure>HCM CITY – AI-powered marketing solutions are revolutionising marketing practices, enabling marketers to enhance efficiency by achieving higher growth while reducing costs, experts affirmed at&nbsp;Google Marketing Live.As Google's premier annual advertising and commerce event that&nbsp;made its debut in Việt&nbsp;Nam&nbsp;in HCM City on Friday, the event&nbsp;aimed to&nbsp;support Việt Nam's rapidly expanding digital landscape.The event attracted more than 250 marketers and agencies nationwide.Experts at the event emphasised that marketers leveraging AI-powered marketing strategies have seen a substantial 65 per cent increase in revenue growth. Furthermore, the integration of AI has enabled marketers to lower costs by 15 per cent, with production times reduced by at least 30 per cent.Đoàn&nbsp;Xuân Lập, product&nbsp;manager&nbsp;of Printerval, highlighted a company's&nbsp;successful marketing campaign that benefited from AI-powered solutions.&nbsp;The campaign led to a threefold increase in brand searches, while immediate sales during the season saw a significant 7 per&nbsp;cent surge. Additionally, brand awareness spiked by an impressive 23 per&nbsp;cent.A representative&nbsp;of Shopee Vietnam&nbsp;at the event shared her company’s success story, emphasising how&nbsp;an&nbsp;AI-powered marketing&nbsp;solution&nbsp;contributed to a 23 per cent reduction in cost-per-order, along with a remarkable 49 per&nbsp;cent increase in return on investment compared to conventional campaigns.Việt Nam's digital economy is poised to achieve a gross merchandise value of up to US$200 billion by 2030, and&nbsp;2025 marks a pivotal time for companies to optimise growth through AI-powered marketing strategies, the experts stressed at the event.AI-powered marketing has gained widespread adoption across various sectors in Việt&nbsp;Nam.&nbsp;For example, Google announced at the event that Google Search, with over two&nbsp;billion users and five&nbsp;trillion annual global searches, continues to be instrumental in connecting users with information. Features like AI Overviews, now accessible to over two&nbsp;billion users, offer concise answers to complex queries directly within Google Search results.&nbsp;Additionally, AI-powered Search tools such as Google Lens, Circle to Search, and AI Mode on Search are expanding how users explore information.Rolling out in Việt&nbsp;Nam&nbsp;later this year, YouTube Creator Partnership Hub, a new tool in Google Ads, will make it easier than ever for brands to discover and collaborate with YouTube creators.&nbsp;YouTube, as the top video platform in Southeast Asia, maintains its leading position in Việt&nbsp;Nam.&nbsp;With over 55 million users aged 18+ reached in May 2025, YouTube garners more than 90 per cent of the nation's online population. YouTube Shorts, the most utilised short-form video platform in Việt&nbsp;Nam, records over 200 billion average daily views globally, with a high engagement rate among Vietnamese users.Moreover, the YouTube Shopping affiliate programme, introduced in late 2024, enables viewers to make direct purchases from videos, Shorts, and live streams, transforming YouTube into a dynamic shopping destination and creating new revenue streams for creators and businesses alike.A significant step for Vietnamese businesses is the upcoming pilot launch of Google’s Click-to-Zalo feature.&nbsp;Recognising that 77&nbsp;per cent&nbsp;of consumers are more likely to purchase if they can chat directly with a business, Google has partnered with Zalo,&nbsp;Việt Nam's leading messaging platform, to uncover new ways for consumers to reach businesses more efficiently.&nbsp;The initiative allows customers searching on Google to instantly connect with a merchant's official Zalo&nbsp;account, fostering personalised conversations and driving conversions. The pilot programme is currently open to a small set of pre-selected businesses. — BIZHUB/VNS

AI-powered marketing solutions are revolutionising marketing practices, enabling marketers to enhance efficiency by achieving higher growth while reducing costs, experts affirmed at&nbsp;Google Marketing Live.

AI is changing marketing, boosting efficiency

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/1/440950_9467.jpg" alt=""></figure></td></tr><tr><td>Representatives at the signing ceremony. —&nbsp;Photo&nbsp;Courtesy of HDBank</td></tr></tbody></table></figure>HCM CITY — HDBank has signed a US$215 million syndicated loan agreement with three leading international financial institutions –&nbsp;the Japan International Cooperation Agency (JICA), FinDev Canada&nbsp;and Sumitomo Mitsui Banking Corporation (SMBC) –&nbsp;to bolster its sustainable finance agenda.The agreement, signed on July 31 in HCM City, marks a significant milestone not only for HDBank but also for the international development finance landscape.This marks one of the first syndicated loan collaborations between FinDev Canada, JICA&nbsp;and SMBC, and stands as one of the largest syndicated loans ever extended by international lenders to a Vietnamese joint stock commercial bank in support of sustainable development goals.Structured into three tranches with tenors of three and five years, the loan will enhance HDBank’s financial capacity and reaffirm its strong commitment to environmental, social and governance (ESG) standards.This capital will be allocated to sectors with high social and economic impact, including green projects, sustainable agriculture&nbsp;and support for small- and medium-sized enterprises (SMEs), women-led businesses&nbsp;and low-income groups through social housing credit programmes.This financing reinforces HDBank’s strategic direction in aligning with global sustainability goals, while also reflecting international confidence in the bank’s performance, vision, and responsible growth strategy.“The participation of JICA, SMBC and FinDev Canada –&nbsp;top-tier financial institutions with a strong development mandate –&nbsp;is a testament to the bank’s credibility and long-term commitment to inclusive and sustainable finance,” said Trần Hoài Nam, deputy CEO of HDBank.The partnership highlights the growing importance of international collaboration in supporting the private sector’s role in delivering on sustainable development objectives, especially in emerging markets like Việt Nam.&nbsp;— VNS

HDBank has signed a landmark&nbsp;US$215 million syndicated loan agreement with three leading international financial institutions, JICA, FinDev Canada and Sumitomo Mitsui Banking Corporation (SMBC),&nbsp;to bolster its sustainable finance agenda.

HDBank secures record syndicated loan from top global lenders

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/8/1/440952_53fd5118905679082047.jpg.jpg" alt=""></figure></td></tr><tr><td>Each innovative start-up investment fund can include from two&nbsp;to a maximum of 30 investors contributing capital. — Photo doanhnhanvn.vn</td></tr></tbody></table></figure>HÀ NỘI&nbsp;— A newly-issued decree on investment in innovative start-ups is expected to strongly promote the wave of domestic venture capital, attract more private capital flows&nbsp;and help the start-up ecosystem develop more sustainably and transparently.Under Decree No. 210/2025/NĐ-CP, which will take effect from September 15 this year, for the first time, the law recognises convertible investment instruments, allowing investment funds to invest in start-ups through specific financial instruments and then convert them into shares or capital contributions.This is a significant step forward compared to before, when non-traditional investment models were not officially recognised by Vietnamese law.In addition, the decree clearly stipulates the right to purchase shares. Accordingly, investment funds are allowed to pre-negotiate the right to purchase new shares in the next rounds of capital calls of start-ups. This not only creates flexibility in the investment structure, but also helps funds maintain their position and benefits in the next stages of business development.The decree also states specific regulations to standardise the organisational and operational model of innovative start-up investment funds.First, in terms of scale, each innovative start-up investment fund can include from two to a maximum of 30 investors contributing capital, and has no legal entity. This is a flexible model, suitable for the small scale and experimental nature of many venture capital funds in the early stages.Second, in terms of the investment ratio cap, the total capital a fund is allowed to invest in a start-up must not exceed 50 per cent of the start-up's charter capital after receiving investment. This regulation aims to restrict the fully dominance of investors and encourage start-ups to seek more diverse sources of capital.Third, cross-investment is prohibited. The decree strictly prohibits innovative start-up investment funds from contributing capital to another innovative start-up investment fund. This is a measure to avoid financial risks, avoid capital spirals and increase transparency in investment activities.As for operation, creative start-up investment funds are allowed to invest in innovative start-up SMEs; use convertible investment instruments; own the right to purchase shares in start-ups; and use idle capital to make term deposits or buy deposit certificates at banks approved by competent authorities.However, the funds are not allowed to lend commercially or guarantee loans; invest in listed securities, bonds, fund certificates on the stock market; or make profit commitments when raising capital from investors. These limits are put in place to protect the nature of venture capital as supporting innovation, rather than operating for financial profit or speculation.&nbsp;— BIZHUB/VNS

The decree also states specific regulations to standardise the organisational and operational model of innovative start-up investment funds.

New policy helps innovative startups develop more sustainably

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/18/437874_5220762084428058_Google.jpg" alt=""></figure></td></tr><tr><td>Deputy Minister of Science and Technology Phạm Đức Long meets with Google’s Vice President for Emerging Markets&nbsp;Doron Avni in Hà Nội on July 17. — VGP Photo</td></tr></tbody></table></figure>HÀ NỘI&nbsp;— The Ministry of&nbsp;Science and Technology (MoST) has been working with Google&nbsp;to explore deeper cooperation in digital transformation, artificial intelligence (AI) and support for small and medium-sized enterprises (SMEs).To this end, Deputy Minister of Science and Technology Phạm Đức Long met with Google’s Vice President for Emerging Markets&nbsp;Doron Avni in Hà Nội on July 17.The two sides agreed to establish a joint task force to formalise their collaboration, with a strong focus on quantum technology and AI-powered solutions to help Vietnamese SMEs enhance their competitiveness and modernise their operations.The VP&nbsp;praised Việt Nam’s strategic vision, particularly as outlined in Resolution 57-NQ/TW, and shared a series of notable projects led by Google. These include AI training for 55,000 government officials in the UAE, the Green Light initiative in Bangkok that uses Google Maps data to optimise traffic flow and a personalised AI education programme currently active in over 100 schools in Thailand.Beyond deployment, Google also works with governments worldwide to develop regulatory frameworks for emerging technologies like AI and cloud computing.In Việt Nam, Google has already launched foundational AI training for local businesses and the general public. Plans are underway to expand this with scholarships and academic exchange programmes for Vietnamese scientists.Deputy Minister Long emphasised that science, technology and innovation are central to Việt Nam’s goal of becoming a high-income, developed nation by 2045. In the past six months, the MoST has submitted major legislative revisions to the National Assembly, including the newly passed Law on the Digital Technology Industry and amendments to key sector-related laws covering standards, product quality and atomic energy. A draft Law on Digital Transformation is also in the works for submission later this year.Along with these legal reforms, Việt Nam is pioneering the use of regulatory sandboxes, flexible legal frameworks that empower ministries and local governments to test and implement innovative solutions. This reflects a directive from the General Secretary that institutional reform must become a pillar of national competitiveness.As part of the country’s National AI Strategy, Việt Nam aims to bring AI knowledge and skills to all segments of society — not only Government officials, but also regular citizens and businesses. The Deputy Minister proposed that Google support this effort through expanded AI training programmes and the potential implementation of technologies like Green Light to address urban traffic congestion.“Without AI, there can be no digital transformation,” Long said. “And truly innovative enterprises will be the engine of Việt Nam’s economic growth in the years ahead.”The meeting concluded with a shared commitment to form a working group that will translate shared goals into concrete action, aligned with both sides’ long-term visions. This partnership marks a significant step toward building a resilient, future-ready digital economy rooted in innovation and sustainable progress. —VNS

The two sides agreed to establish a joint task force to formalise their collaboration, with a strong focus on quantum technology, a strategic frontier of the digital age, and AI-powered solutions to help Vietnamese SMEs enhance their competitiveness and modernise their operations.

MoST partners with Google to explore digital transformation, AI and SMEs

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/18/437881_TT%20Nam.jpg" alt=""></figure></td></tr><tr><td>Deputy Minister Trần Thanh Nam speaks at the forum on “Solutions to Enhance Competitiveness and Promote the Export of High-Potential Fruits: Passion Fruit, Banana, Pineapple, and Coconut” on July 18. — Photo Nguyễn Thủy</td></tr></tbody></table></figure>HCM CITY — Passion fruit, banana, pineapple, and coconut are emerging as Việt Nam’s next billion-dollar export items, offering strong potential to diversify the country’s fruit and vegetable sector, experts affirmed at a forum held in HCM CIity on July 18.Organised by the Ministry of Agriculture and Environment, the forum titled “Solutions to Enhance Competitiveness and Promote the Export of High-Potential Fruits” gathered hundreds of delegates both in-person and online. The event focused on unlocking the export potential of passion fruit, banana, pineapple, and coconut.According to the ministry, Việt Nam currently cultivates more than 50 fruit varieties across over 1.3 million hectares of farmland. However, only durian has surpassed the US$1 billion export milestone,reaching $2.3 billion in 2023 and $3.3 billion in 2024.Dragon fruit, which once crossed that threshold, fell to just $534 million last year.Deputy Minister Trần Thanh Nam noted that passion fruit, banana, pineapple, and coconut are expected to become the country’s next strategic export items. These fruits not only have substantial production capacity but also align with global consumption trends and increasingly strict import requirements.Together, these four fruit crops cover over 420,000 hectares and yield more than 6.3 million tonnes annually. Vietnamese bananas alone are grown on 161,000 hectares, generating nearly $380 million in exports in 2024 and placing Việt Nam among the world's top nine banana exporters. Vietnamese bananas are now available in key markets such as China, Japan, South Korea, Australia, the EU, and the US.Pineapples are cultivated on over 52,000 hectares, coconuts on nearly 202,000 hectares, and passion fruit on over 12,000 hectares. All of which are expanding in both scale and deep-processing capacity, he said.Despite these advantages, Nam warned that the sector still faces major obstacles: lack of high-quality, disease-resistant varieties; underdeveloped raw material zones; fragmented supply chains; low processing capacity; lack of national branding; and market volatility.Without proactive restructuring, he said, Việt Nam risks falling behind regional competitors.&nbsp;<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/18/437882_discussion.jpg" alt=""></figure></td></tr><tr><td>Panelists at the forum discuss the vast export potential of passion fruit, pineapple, coconut, and banana. — Photo Nguyễn Thủy</td></tr></tbody></table></figure>Đặng Phúc Nguyên, general secretary of the Vietnam Fruit and Vegetable Association, highlighted the global potential of pineapples. He noted that the global market is expected to grow at a compound annual rate of 6.3 per cent, underscoring vast export opportunities.Nguyên said Vietnamese pineapples are highly competitive, with products like DOVECO’s concentrated juice exported to more than 50 countries at premium prices.In some cases, Vietnamese products have even outperformed those from the US and Europe, strengthening Việt Nam’s global reputation.“To reach billion-dollar export status, the pineapple industry needs a clear and systematic strategy,” Nguyên said. “This includes expanding raw material areas, improving varieties, investing in irrigation, and applying advanced technologies to enhance yield and quality. Government support is also critical.”Ngô Quốc Tuấn, deputy director of the Post-Import Plant Quarantine Center II, reaffirmed the strong export potential of these four fruits but warned of increasingly strict phytosanitary and traceability requirements from import markets.He urged producers to shift their focus from volume to quality, emphasising the need to adopt advanced technologies, build traceability systems, and strengthen value chains.Nguyễn Như Cường, deputy director of the ministry’s Department of Science and Technology, added that Việt Nam must diversify export markets, enhance post-harvest technologies such as irradiation and hot steam treatment, and strictly manage planting area codes to meet global standards and build buyer confidence.In the coconut sector, Nguyễn Thị Kim Thanh, chairwoman of the Vietnam Coconut Association, said to ensure sustainable development, the coconut industry needs a stable supply of raw materials in both quality and quantity.She stressed the need for close coordination between the ministry, research institutes, and universities to develop solutions that enhance productivity and modernise production.“Coconut can be processed in combination with other fruits such as banana and pineapple to diversify product offerings and increase the value of Vietnamese fruit exports,” she noted.Deputy Minister Nam concluded that boosting the competitiveness of Việt Nam’s fruit industry requires a comprehensive restructuring of the value chain, moving toward a greener and more modern agriculture.Key priorities include planning and developing raw material zones, linking with processing and distribution businesses, applying cost-saving technologies, modernising logistics and processing, building national brands, and expanding formal export channels.He stressed that accelerating market access negotiations for passion fruit, banana, pineapple, and coconut will be essential to reducing overreliance on traditional markets and diversifying export destinations. — VNS

Passion fruit, banana, pineapple, and coconut are emerging as Việt Nam’s next billion-dollar export items, offering strong potential to diversify the country’s fruit and vegetable sector, experts affirmed at a forum held on July 18.

Passion fruit, banana, pineapple, and coconut could be VN’s next billion-dollar exports

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/18/437888_IMG_3668.jpeg" alt=""></figure></td></tr><tr><td>Experts discuss at the&nbsp;TikTok Shop Vietnam Summit 2025 in HCM City on Thursday. Photo courtesy of TikTok Vietnam</td></tr></tbody></table></figure>HCM&nbsp;CITY —&nbsp;Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.Utilising technology to enhance transparency in the entire supply chain, from farming and manufacturing to processing, is essential for consumers to distinguish high-quality products. This shift towards competing on value rather than price was highlighted by the experts.Nguyễn&nbsp;Minh Tiến, director of the Trade Promotion Centre for Agriculture and Environment, emphasised at the summit that in the current context of global green transformation and digitalisation, Việt&nbsp;Nam should not&nbsp;continue producing cheap, low-cost goods as before.&nbsp;Tiến stressed the significant role of technology platforms, especially social networks, in connecting Vietnamese agricultural products with consumers.&nbsp;He illustrated this point by explaining how social networks enable storytelling for individual products like mangoes, meat, and fish sauce, offering more insight into their origins.He further proposed that in the current two-tier governmental structure, with 3,300 wards in the country, establishing e-commerce channels for each commune to showcase and narrate stories about local agricultural products. could create a lasting and impactful effect.Nguyễn Lâm Thanh, representing TikTok Vietnam, suggested a collaboration initiative at the summit to implement the "Green - Clean - Digital" programme, aimed at supporting the 3,300 wards in Việt&nbsp;Nam&nbsp;to promote and sell agricultural goods on e-commerce platforms.Another topic discussed at the summit was the quality control of livestreaming in e-commerce, emphasising the need for strict supervision in such activities.Nguyễn&nbsp;Hữu Tuấn, director of the Centre for E-commerce and Digital Technology Development (eComDX), shared that the draft amended E-commerce Law is being finalised to tighten regulations on online sales activities, particularly livestreaming.Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) – influencers on social media – are required to undergo legal training in e-commerce and obtain certification to livestream the sale of products, with the aim of fostering professionalism, transparency, and accountability in the digital commerce landscape.Presently, livestreaming activities lack control and pose risks to consumers. The new law aims to establish a framework that ensures KOLs and sellers meet clearer responsibilities, particularly regarding product information and origins,&nbsp;emphasised Tuấn.A notable aspect of the law is the shared responsibility of e-commerce platforms. Upon detecting any violations, platforms are required to promptly remove the products within 24 hours. Failure to comply will result in penalties being enforced.The draft law is being developed in tandem with a complementary directive and is anticipated to be effective from January 1, 2026.&nbsp;The Ministry of Industry and Trade has outlined communication and training programmes, both online and offline, for sellers, KOLs, and digital marketing teams, to help them better comprehend and conduct their professions in a more professional and responsible manner within the digital economy era.During the summit, TikTok Shop unveiled impressive growth figures for 2024, reinforcing its dedication to long-term investments to&nbsp;constructing a sustainable and trusted e-commerce environment in Việt&nbsp;Nam.By the end of 2024, the entire platform had recorded a growth rate 1.8 times higher than that of 2023. The growth was mainly driven by key components such as the TikTok Shop Mall, affiliate marketing, live streams, short videos, Shop Tab, and the influx of new customers, thereby creating extensive market opportunities for sellers.&nbsp;Particularly noteworthy was the participation of nearly 2,400 authentic brands and distributors, leading to the TikTok Shop Mall system achieving close to&nbsp;threefold growth compared to 2023. In the first half of 2025, this growth trend continued, with over 1,600 new official sellers joining the platform.&nbsp;— VNS

Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.

True value helps e-commerce sellers reach sustainability  

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/4/434867_viet-nam-brazil-0307-1.jpeg" alt=""></figure></td></tr><tr><td>Two-way trade reaches 3.33 billion USD in the first five months of the year. — VNA/VNS Photo</td></tr></tbody></table></figure>&nbsp;HÀ NỘI&nbsp;— Việt Nam and Brazil, boasting robust friendship and cooperation for years, are now leveraging the complementary strengths of their economies to elevate the bilateral relations to a new high.As a founding member of BRICS, Brazil is Latin America's largest economy and ranked 10th globally as of 2023. The South American giant, rich in natural resources, is the world's second-largest agricultural producer, and stands as the third-largest mineral exporter worldwide.According to the Ministry of Industry and Trade, Brazil has long been Việt Nam’s leading trade partner in Latin America. Since the establishment of diplomatic relations in 1989, two-way trade has shown impressive growth. Last year, trade revenue soared to a record of US$7.87 billion, a year-on-year increase of 12.2 per cent.Việt Nam shipped $2.6 billion worth of products to Brazil, and imported $5.37 billion from the country, up 15 per cent.In the first five months of this year, the bilateral trade reached $3.33 billion, down 5 per cent&nbsp;compared to the same period in 2024. Việt Nam's exports to Brazil totaled $1.11 billion, while imports from Brazil stood at $2.2 billion, dropping 2.2 per cent&nbsp;and 6.3 per cent, respectively.Việt Nam's primary exports to Brazil include seafood, rubber, textiles, footwear, and iron and steel products. Meanwhile, it imports soybeans, wheat, corn, livestock feed and raw materials, and various types of cotton from the Latin American country.On investment, Brazil ran seven projects worth $3.85 million in Việt Nam as of October 2024, focused on manufacturing, wholesale and retail trade, and professional scientific and technological activities.The Vietnamese trade office in Brazil held that Brazil, a member of the Southern Common Market (Mercosur), is a highly promising market for Vietnamese exports such as garments, leather goods, handicrafts, and processed foods.Besides, Brazil could become a bridge to facilitate Vietnamese goods’ access to Latin American markets as well as Mercosur, while Việt Nam would help Brazil break into the expansive ASEAN market with over 650 million people and an even larger market of 800 million people under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).Bruno Romano, commercial director of GreenLife Solution, shared that Việt Nam represents a potential market for Brazilian exports such as beef, poultry, and grains, and serves as a market that can supply raw materials for some Brazilian manufacturing sectors including frozen fruits, plastic pellets, and iron, and steel, and aluminum raw materials.He said his company will attend the International Sourcing Expo 2025 in Việt Nam in September to seek trading opportunities with Vietnamese partners.Representatives from Việt Nam's Vifon Group and Tan Nhat Huong Company underlined their interest and strategies in seeking new opportunities in the South American market, with Brazil standing out as the most promising due to its strong consumption, reasonable standard requirements, and significant room for development.At a working session with several Brazilian officials, Minister of Industry and Trade Nguyễn Hồng Diên affirmed reaffirmed the substantial untapped potential in the Việt Nam–Brazil cooperation.Việt Nam welcomes Brazil’s recognition of its market economy status, he stressed, suggesting technical teams from both sides continue working to complete necessary recognition procedures in the second quarter of this year.Việt Nam will initially open its market to Brazilian beef products and continue opening markets for products where Brazil has advantages and Việt Nam has demand. In return, Việt Nam requested Brazil to reciprocally open markets for its shrimp and tra and basa fish.Besides, the two countries should enhance collaboration in the area of ethanol production where Brazil has considerable experience. Moreover, as Việt Nam undergoes a strong energy transition, cooperation opportunities in this field are substantial in the coming period.The Brazilian officials, for their parts, underscored that energy cooperation and economic – trade ties are among the areas both countries need to focus on, stating Brazilian enterprises are ready to explore opportunities and cooperate with Vietnamese partners in this fields.President Luiz Inácio Lula da Silva lifted the ban on tilapia imports and opened market to certain types of Vietnamese shrimp, aligning with international standards, an official said, adding Brazil will carry out technical assessments for Vietnamese tra and basa fish.&nbsp;— VNS

Việt Nam and Brazil, boasting robust friendship and cooperation for years, are now leveraging the complementary strengths of their economies to elevate the bilateral relations to a new high.

Việt Nam, Brazil boast huge potential for trade cooperation

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/4/434880_988db63a5b74b22aeb65.jpg.jpg" alt=""></figure></td></tr><tr><td>OCOP Phú&nbsp;Quốc fish sauce is&nbsp;available in many domestic and foreign markets. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI&nbsp;— The OCOP (One Commune, One Product) Export Products Fair, or Vietnam OCOPEX 2025,&nbsp;will take place from August 1 to 3 this year at the Imperial Citadel of Thăng LongThăng Long Imperial Citadel Relic Site on Hà Nội’s Hòang Diệu Street.The fair has 300 booths from over 150 enterprises displaying OCOP-certified products such as tea, coffee, souvenirs, medicinal products, agarwood, essential oils, turmeric powder, processed foods, dried foods, bird's nests and beauty products like shampoo, conditioner and serum.According to the Trade Promotion Agency under the Ministry of Industry and Trade, with its diverse advantages and potential in natural resources, climate and culture, Việt Nam is successful in exporting its popular agricultural products as well as its many specialty products and products with local cultural value.&nbsp;Vietnamese OCOP products have a good reputation both at home and abroad.In recent years, the Vietnamese business community has increasingly aimed to build products according to OCOP standards. Many OCOP products have been innovated to improve quality and access export markets with high value.Statistics show that by the end of 2024, the country had 14,642 OCOP products, an increase of 3,586 products compared to 2023.The OCOP programme has seen positive and significant impacts on rural economic development, contributing to changes in production in rural areas towards linking value chains, unleashing the potential of land and comparative advantages of localities.Within the framework of the fair, there are also events including a seminar on applying the digital transformation in developing OCOP exports, a forum on global consumption trends and opportunities for OCOP exports and a trade exchange event between Vietnamese enterprises and international importers. &nbsp;— BIZHUB/VNS

The OCOP (One Commune, One Product) Export Products Fair will take place from August 1 to 3 this year at the Thăng Long Imperial Citadel Relic Site in Hà Nội’s Hòang Diệu Street.

OCOP Export Products fair to start next month

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/4/434902_SFS.jpg" alt=""></figure></td></tr><tr><td>Delegates cut the ribbons to inaugurate the 2025&nbsp;Sourcing Fair of Supporting Industry with&nbsp;Buyers opened in HCM City&nbsp;on July 4.— VNS Photo</td></tr></tbody></table></figure>HCM CITY — The 2025 Sourcing Fair of Supporting Industry with Buyers (SFS 2025) opened in HCM City on July 4, aiming to create opportunities for Vietnamese parts suppliers to expand their participation in global supply chains.The eighth edition of the event attracted 20 foreign companies and large-scale Vietnamese manufacturers operating in sectors such as electronics, home appliances, automotive, mechanical engineering, aerospace&nbsp;and medical equipment.The event featured more than 300 pre-arranged hybrid networking sessions between these firms and representatives from 100 Vietnamese supporting industry manufacturers.The fair includes a workshop featuring updates on global supply chain trends in high-value-added sectors such as machinery manufacturing, semiconductor technology&nbsp;and medical equipment.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/7/4/434915_B2B.jpg" alt=""></figure></td></tr><tr><td>The 2025&nbsp;Sourcing Fair of Supporting Industry with&nbsp;Buyers features over 300 meetings between foreign-invested firms, and industrial end-product manufacturers, and Vietnamese parts manufacturing companies. — VNA/VNS Photo</td></tr></tbody></table></figure>Speaking at the opening ceremony, Nguyễn Thị Kim Ngọc, deputy director of the HCM City Department of Industry and Trade, said the event “seeks to foster practical linkages between domestic supporting industry businesses and foreign direct investment enterprises or major manufacturing corporations in Việt Nam”.The goal is to enable HCM City’s supporting industries to proactively and deeply integrate into global supply chains amid ongoing shifts in the international production landscape.Over the years, the programme has attracted more than 136 foreign-invested enterprises and end-product manufacturers and connected them with 470 small- and medium-sized Vietnamese supporting industry enterprises, with over 2,100 face-to-face networking sessions held.Organised by the HCM City Department of Industry and Trade, the Saigon Hi-Tech Park Management Board, and the HCM City Export Processing and Industrial Zones Authority, SFS 2025 was held at the Saigon Exhibition and Convention Centre as part of the MTA Vietnam 2025 exhibition. — BIZHUB/VNS

The eighth edition of the event attracted 20 foreign companies and large-scale Vietnamese manufacturers operating in sectors such as electronics, home appliances, automotive, mechanical engineering, aerospace, and medical equipment.

HCM City’s sourcing fair connects Vietnamese suppliers to global supply chains

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/27/433352_4.jpeg" alt=""></figure></td></tr><tr><td>VCCI have proposed that the SBV remove the regulation on business conditions for gold jewelry. — Photo cafef.vn</td></tr></tbody></table></figure>HÀ NỘI — The Vietnam Chamber of Commerce and Industry (VCCI) has proposed to abolish a regulation on gold import-export licences under a State Bank of Vietnam (SBV)’s draft decree.In an official dispatch sent to the SBV requesting comments on the SBV’s daft decree amending and supplementing a number of articles of Decree 24/2012 on the management of gold trading activities, VCCI proposed to abolish the gold import-export licence as gold import licences are only issued to gold production enterprises.Gold production enterprises are already licensed and strictly managed by the SBV, therefore, requiring an additional separate import-export licence is unnecessary, which will increase unnecessary procedures and costs.Regarding the conditions for granting licences to produce gold bars, the draft stipulates that enterprises must have a minimum charter capital of VNĐ1 trillion or more. VCCI cited feedback from enterprises that this regulation is too strict and is a big barrier that will eliminate the majority of enterprises to be qualified for participating in the market.This could lead to a situation that only a few enterprises can participate in the market, causing a limit in competition, undiversified supply sources, thereby affecting the rights and choices of the people.Regarding the business of gold jewellery and handicrafts, the draft decree continues to maintain the business conditions for gold jewellery and handicrafts.According to VCCI, maintaining the business conditions is in accordance with the provisions of the Investment Law, special requirements on safety or management, and the administrative reform policy.The regulation on business conditions is also not really suitable and supportive of the orientation of ‘Encouraging the development of the domestic gold jewellery market to gradually turn Việt Nam into a centre for manufacturing and exporting high-quality gold jewellery’ that the General Secretary Tô Lâm concluded at a meeting with the Central Policy and Strategy Committee on May 28, 2025.VCCI proposed that the SBV remove the regulation on business conditions for gold jewellery. — BIZHUB/VNS

VCCI proposed to abolish the gold import-export licence as gold import licences are only issued to gold production enterprises.

VCCI proposes to abolish regulation on gold import-export licences

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/27/433402_5202710234627153_276.jpg" alt=""></figure></td></tr><tr><td>A customer shops online.&nbsp;In Việt Nam, the e-commerce landscape is dominated by three major platforms. — VNS/VNA Photo</td></tr></tbody></table></figure> HÀ NỘI — Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia.The newly released Southeast Asia E-commerce 3.0 report by Momentum Works shows that the region's&nbsp;total gross merchandise value (GMV) across e-commerce platforms reached US$128.4 billion in 2024, up 12 per cent year-on-year. On average, the region processed 43.6 million online orders per day, approaching the scale of the US market.Shopee, Lazada and TikTok Shop accounted for more than 90 per cent of total order volume, with Việt Nam being one of the top five markets in the region alongside Thailand ($23.5 billion), Malaysia ($11.5 billion), the Philippines ($16 billion)&nbsp;and Singapore ($4.9 billion). Thailand and Malaysia led in growth, posting 22 per cent and 20 per cent increases respectively.Indonesia remains the region’s largest e-commerce market, with US$56.5 billion in GMV and a 44 per cent market share. However, its growth slowed to just 5 per cent due to ongoing platform mergers.In Việt Nam, the e-commerce landscape is dominated by three major platforms. Shopee holds the largest market share, commanding 65 per cent of GMV (around $10.4 billion), followed by TikTok Shop at 28 per cent ($4.5 billion), Lazada at 6 per cent ($1 billion)&nbsp;and Tiki at 1 per cent (nearly $200 million).Beyond major platforms, other digital commerce channels such as brand websites, multi-brand retailers, social media&nbsp;and messaging apps like WhatsApp contributed an additional $16.8 billion to the region’s total e-commerce value.The report also noted a resurgence of Chinese consumer brands in Southeast Asia. These brands are returning with upgraded products and more localised strategies to capture key market segments.Momentum Works forecasts that Southeast Asia’s e-commerce sector could generate an additional $131 billion in transaction value by 2030 if businesses effectively adopt artificial intelligence across sales, operations, logistics and customer service. — VNS

Shopee holds the largest market share, commanding 65 per cent of GMV (around $10.4 billion), followed by TikTok Shop at 28 per cent ($4.5 billion), Lazada at 6 per cent ($1 billion)&nbsp;and Tiki at 1 per cent (nearly $200 million).

Việt Nam consumers spend $16 billion in 2024 on online shopping

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/27/433396_5202706323226175_panel.jpg" alt=""></figure></td></tr><tr><td>A panel discussion at the workshop 'Easing Non-Tariff Barriers to unlock ASEAN’s potential'. — Photo courtesy of VIR</td></tr></tbody></table></figure>HÀ NỘI — Although intra-bloc tariffs have been almost eliminated, non-tariff barriers still increase costs and reduce the competitiveness of Vietnamese goods in the ASEAN market.Experts made this assessment at a workshop titled 'Easing Non-Tariff Barriers to unlock ASEAN’s potential' jointly organised by the Vietnam Investment Review newspaper and the New Zealand Embassy on June 27.Opening the workshop, Deputy Editor-in-Chief of Vietnam Investment Review Lê Trọng Minh said that although ASEAN has eliminated more than 99 per cent of intra-bloc tariffs, non-tariff barriers (NTBs) remain significant obstacles to trade and investment in the region.“In the context of ASEAN moving towards its 2045 vision to strengthen economic connectivity and digitalising trade, removing NTBs is an urgent requirement,” said Minh.According to a World Bank report, there are nine common groups of NTBs, of which animal and plant quarantine and food safety (SPS) account for 37.5 per cent, as well as technical barriers to trade (TBT). Although these measures aim to protect health, the environment and consumers, if they lack transparency or are not consistent, they can become invisible barriers that increase costs, prolong customs clearance times and create risks for businesses.“For small and medium-sized enterprises, the cost of complying with NTBs such as product re-inspection, lack of information on technical changes, halal certification or unsynchronised digital procedures is a significant burden. NTBs can account for up to 2-4 per cent of the value of goods, and if 10 per cent of costs due to NTBs can be reduced, ASEAN can increase trade by 3-4 per cent, equivalent to tens of billions of US dollars,” Minh said.Country Director of NielsenIQ in Việt Nam, the Philippines and Myanmar Nguyễn Anh Dũng pointed out three major challenges for businesses when approaching the ASEAN market: separate domestic standards, fragmented distribution infrastructure and differences in consumer culture.“For example, a cosmetic product licensed in Thailand may not be accepted in Việt Nam if it does not have a secondary label or makes changes to the ingredient declaration. The food industry faces even more difficulties in Muslim countries like Malaysia and Indonesia due to the halal certification requirements with complicated procedures, high costs and a long processing time,” said Dũng.Dũng also highlighted issues with logistics and domestic distribution barriers. Many global brands have difficulty penetrating provinces outside of major cities, due to fragmented distribution infrastructure and a lack of reliable domestic partners."To overcome barriers, businesses need to understand not only the law but also the market. Using data on purchasing behaviour and local consumer trends is key to helping businesses take the right approach, prioritise the right categories and choose the right local partners to accelerate," Dũng added.Lệ Hằng, Deputy General Secretary of the Vietnam Association of Seafood Exporters and Producers (VASEP), said that NTBs are a major obstacle to exports to ASEAN, especially SPS and TBT measures as well as import licence requirements.“ASEAN countries often apply strict regulations on quarantine, certification and food safety standards. To comply, businesses must provide additional documents, conduct laboratory testing or adjust production processes. For small businesses, this is a huge barrier,” said Hằng.To support businesses in overcoming barriers, VASEP has acted as a bridge between businesses and management agencies, proposed policies, organised trade promotion and provided training on traceability, ESG and raw material area development. Many recommendations have been acknowledged by the Government, contributing to removing bottlenecks and maintaining export orders, according to Hằng.The event is a platform for exporters and business leaders to share their experiences with non-tariff barriers. It will also explore actionable policy options for improving trade flows and shaping future negotiations, particularly in light of the global trade environment, support Southeast Asian governments in enhancing long-term market competitiveness, strengthen regional business networks and equip companies with the tools needed to remain resilient and competitive. — VNS

Although non-tariff and technical trade barriers aim to protect health, the environment and consumers, if they lack transparency or are not consistent, they can become invisible barriers that increase costs, prolong customs clearance times and create risks for businesses.

Non-tariff barriers still hinder Vietnamese goods from entering ASEAN

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/20/431926_5196654019187244_kxen7amr.png" alt=""></figure></td></tr><tr><td>Việt Nam’s e-commerce retail market is currently the third largest in Southeast Asia. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI —&nbsp;In the first six months of 2025, the Vietnam&nbsp;E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) ordered the removal of over 33,000 infringing products and took action against more than 11,000 e-commerce storefronts showing signs of violations.According to the agency's Deputy Director Hoàng&nbsp;Ninh, this is a significant number, highlighting the increasingly complex nature of violations in the e-commerce sector, while also demonstrating the authorities' growing efforts to tighten oversight.The agency is currently finalising a draft amendment to the E-Commerce Law. As of June 18, major policy directions in the draft were approved by the Government’s Standing Committee. The revised law is expected to include numerous provisions to better protect consumers, Ninh noted.In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.Efforts are also underway to enhance international cooperation, especially in developing cross-border dispute resolution mechanisms.The ministry is continuing to improve the legal framework, enhance technological solutions, and strengthen inter-agency coordination to build a transparent and secure digital environment centered on consumer protection, deputy minister Nguyễn Sinh Nhật Tân said.Amidst rapidly growing e-commerce, these efforts are fundamental to maintaining market trust and promoting the long-term, sustainable development of the sector, Tân added. — VNS

In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.

Over 11,000 e-commerce storefronts flagged for violations in H1

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/20/431687_ship.jpeg" alt=""></figure></td></tr><tr><td>A container vessel at Chân May Port, Thừa Thiên-Huế Province. Việt Nam's shipping industry is facing a pressing need to restructure and modernise the shipping fleet to reduce costs.&nbsp;— VNA/VNS Photo Mai Trang</td></tr></tbody></table></figure>HÀ NỘI&nbsp;— Việt Nam’s shipping industry is facing with significant pressure for greening as the International Maritime Organisation (IMO) moves forward with the plan to introduce the world’s first global carbon levy on shipping emissions.Under the proposal, which is expected to be finalised in October and enforced from 2028, vessels emitting carbon dioxide beyond set limits would face a charge of US$380 per tonne.This poses a pressing need to restructure and modernise the shipping fleet to reduce costs.According to Vietnam Maritime and Waterway Administration, there are about 1,500 cargo ships in operation, of which, 1,000 ships have a total capacity of 10.5 million deadweight tonnage&nbsp;(DWT) and average age of 17.4 years, higher than the global average.Most ships were built before 2020 and lack fuel-efficient designs or emission control technologies, making it difficult to meet stricter environmental standards.Outdated engines will not only push up costs but also reduce operational safety and efficiency, Nguyễn Thị Cẩm Huyền from the HCM City University of Transport said:&nbsp;“This poses threat to profitability and competitiveness.”It is necessary to replace ships with modern and environmentally friendly technology to avoid heavy levies and preserve profit margins in the long run, Trần Văn Quyền, director of Hai An Container Transport Company said.Under Việt Nam’s merchant fleet development project, the country aims to double the share of exports and imports handled by its national fleet to 10 per cent by 2026 and 20 per cent by 2030.The project also introduced incentives for ship moderniation, including exemptions of import taxes and a 50 per cent reduction in tonnage fees for vessels from 1,500 Twenty-foot Equivalent Units (TEUs) or powered by clean fuels such as LNG or hydrogen to 2030.Under IMO’s proposal, the carbon levy will go to a Net–Zero fund which is projected to reach $40 billion by 2030. The fund will then be used to subsidise green fuels and low-emission technologies.&nbsp; —&nbsp;VNS

Under IMO’s proposal, a carbon levy will feed into a Net-Zero fund – expected to reach US$40 billion by 2030 – to support green fuels and low-emission technologies.

Shipping industry faces pressure from global carbon levy

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/20/431811_PNV.jpg" alt=""></figure></td></tr><tr><td>Billionaire Phạm Nhật Vượng. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — Billionaire Phạm Nhật Vượng, chairman of the VinGroup Joint Stock Company (VIC), will contribute an addition of more than 87.5 million Vingroup shares to the VinSpeed High-Speed Rail Investment and Development JSC (VinSpeed), which was established to register to invest in the ​​North-South Expressway project.According to a recent filing with the State Securities Commission and the Ho Chi Minh Stock Exchange (HoSE), Vượng – chairman and general director of VinSpeed – registered to transfer over 87.5 million VIC shares, or 2.26 per cent of VIC’s charter capital, as a capital contribution to VinSpeed.The ownership transfer transaction is expected to be carried out through the Vietnam Securities Depository and Clearing Corporation (VSDC) from June 24 to July 23 this year. After the transaction, Vượng will still hold nearly 450 million VIC shares, accounting for 11.6 per cent of Vingroup's charter capital.Previously, Vượng transferred more than 48 million VIC shares to VinSpeed.At the end of the trading session on June 19, VIC shares were priced at VNĐ89,400 (US$3.44) per share. Therefore, the total value of more than 87.5 million VIC shares on June 19 was more than VNĐ7.8 trillion ($300 million).The ​​North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Việt Nam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.VinSpeed has pledged to begin construction before December 2025, accelerating the project timeline to bring the entire railway into operation by December 2030. The firm is currently in talks with leading partners from China, Germany and Japan to facilitate technology transfer and the domestic production of locomotives, carriages and signalling systems.In parallel, VinSpeed plans to implement rapid workforce training to localise technical capabilities and foster Việt Nam’s self-reliance in railway development. — BIZHUB/VNS

At the close of trading on June 19, VIC shares stood at VNĐ89,400 (US$3.44) each.

Billionaire Phạm Nhật Vượng to contribute nearly 88 million VIC shares to VinSpeed.

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/13/430214_DSC00148.JPG" alt=""></figure></td></tr><tr><td>The&nbsp;HCM City&nbsp;People’s Committee&nbsp;on June 12&nbsp;signs&nbsp;an&nbsp;MoU with&nbsp;the&nbsp;US-based multinational technology company&nbsp;AMD&nbsp;to strengthen the city’s high-tech and AI ecosystems. — Photo&nbsp;Courtesy of AMD</td></tr></tbody></table></figure>HCM CITY&nbsp;—&nbsp;The&nbsp;HCM City&nbsp;People’s Committee&nbsp;on Thursday signed&nbsp;a Memorandum of Understanding (MoU) with&nbsp;the&nbsp;US-based multinational technology company&nbsp;Advanced Micro Devices&nbsp;Inc&nbsp;(AMD) to strengthen the city’s high-tech and artificial intelligence (AI) ecosystems.Facilitated by SunEdu International Education Corporation (SunEdu), AMD’s strategic affiliate in Việt Nam, the MoU provides a comprehensive framework to develop programmes that will accelerate digital transformation and smart city development.Under the agreement, AMD will&nbsp;participate in government-led tech initiatives, contribute to&nbsp;regulatory sandbox initiatives, and co-host innovation-driven events&nbsp;while assessing the investment environment at&nbsp;Saigon Hi-Tech Park (SHTP).It will also&nbsp;work together with local educational institutions to upskill faculty, students and municipal department officials in new age technologies, including AI.Speaking at the signing ceremony,&nbsp;the municipal&nbsp;People’s Committee&nbsp;vice chairman Võ Văn Hoan&nbsp;said&nbsp;this collaboration marks a significant milestone in the government’s commitment to advance high-tech infrastructure and workforce development in the city.&nbsp;“It is a meaningful step toward positioning the city as a regional leader in electronics, semiconductors and AI in Southeast Asia.”It will allow&nbsp;the city&nbsp;to unlock new opportunities in investment, talent development, and technological advancement,&nbsp;contributing to a robust high-tech ecosystem and reaffirming HCM City’s status as an attractive destination for global technology corporations.He&nbsp;also commended&nbsp;the connecting and accompanying role of SunEdu – a leading institution in high-quality workforce training in electronics, semiconductors, and AI – for its meaningful contribution in advancing this strategic partnership.The collaboration between&nbsp;the municipal&nbsp;People’s Committee, SunEdu and AMD, highlights the government’s commitment to implement policies and forge partnerships to support high-tech development at the municipal and national levels.“It contributes to the realisation of&nbsp;the Politburo’s&nbsp;Resolution No. 57&nbsp;on breakthrough development in science, technology, innovation&nbsp;and national digital transformation.”Keith Strier,&nbsp;senior&nbsp;vice&nbsp;president, global AI Markets&nbsp;at AMD,&nbsp;said that as the high performance and adaptive computing leader, AMD products and services help solve some of the world’s most important challenges.For more than 55 years,&nbsp;AMD has driven innovation in high-performance computing, graphics and visualisation technologies.“We are happy to bring our expertise and technologies to Việt Nam&nbsp;and help the nation develop a high-tech ecosystem that delivers tangible benefits to the community.”This collaboration fully aligns with the spirit and substance of the&nbsp;joint&nbsp;statement on upgrading Việt Nam–US&nbsp;relations to a&nbsp;comprehensive&nbsp;strategic&nbsp;partnership.&nbsp;— VNS

HCM City signed an MoU with US tech firm AMD on June 12 to boost its high-tech and AI ecosystems.

HCM City, AMD sign MoU on AI, technology development

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/6/13/430408_5190579416585439_eqyt57g5.png" alt=""></figure></td></tr><tr><td>A VNPT data centre in the Hòa Lạc Hi-Tech Park, Hà Nội City — Photo kinhtedothi.vn</td></tr></tbody></table></figure>HÀ NỘI — A new action plan has been approved to boost the&nbsp;development and transition to cloud computing platforms.The national programme was agreed by&nbsp;Deputy Prime Minister Nguyễn Chí Dũng on June 11 to cover the next five years.Decision No. 1121/QĐ-TTg was signed by the Deputy PM&nbsp;to prioritise resources, gradually master technology, foster innovation, and vigorously develop and apply cloud computing.Through this, Việt Nam aims to build a modern, synchronised, safe and sustainable digital infrastructure capable of delivering high-performance computing resources, thereby enhancing national competitiveness, driving digital economic growth&nbsp;and realising its ambition to become a high-income developed country by 2045.One of the key targets is that by 2030, all government agencies and state-owned enterprises, 70 per cent of private businesses and over 50 per cent of the population will be using cloud computing services provided by domestic enterprises.Việt Nam also aims to develop at least three 'Make in Vietnam'&nbsp;cloud platforms that meet international standards, support artificial intelligence (AI) applications, and are competitive in the regional market.The programme also aspires to place Việt Nam among the top three ASEAN nations in terms of data centre scale and quality. A domestic network of interconnected data centres using cloud technology will be developed to enable data sharing and enhance processing capacity in support of e-government and comprehensive digital transformation.On infrastructure, the plan includes developing national data centres and multi-purpose regional and national centres that are internationally standardised, safe and sustainable. These centres will deliver cloud computing services to both public agencies and enterprises.By 2030, all government agencies will prioritise deploying new IT systems and services on cloud platforms where feasible, while at least 70 per cent of existing systems will be migrated to the cloud.To achieve these goals, the programme outlines a series of solutions, beginning with institutional improvements. These include detailed implementation plans, new legal frameworks governing government cloud platforms&nbsp;and incentive policies to promote cloud service adoption among state agencies, private businesses and individuals.Preferential support will also be provided for tech start-ups developing 'Make in Vietnam'&nbsp;cloud solutions.On the technical side, the programme will focus on infrastructure upgrades, rolling out national databases on cloud platforms in line with the Data Law 2024and other regulations.Digital businesses, telecom providers, and leading players in key industries will be encouraged to transition their systems to the cloud to improve efficiency, reduce costs&nbsp;and enhance competitiveness.A critical pillar of the programme is ensuring cybersecurity and data safety. The programme sets out policies and standards for data governance, independent audits, disaster recovery&nbsp;and platform interoperability. Compliance with safety standards will be assessed regularly before any system is integrated into national platforms.In addition, international cooperation will be promoted to facilitate knowledge exchange and technology transfer. Collaboration between government agencies, universities, research institutions&nbsp;and digital enterprises will help train and develop a workforce of cloud computing engineers and experts through workshops, training sessions&nbsp;and specialised conferences.&nbsp;— VNS

One of the programme’s key targets is that by 2030, all government agencies and state-owned enterprises, 70 per cent of private businesses and over 50 per cent of the population will be using cloud computing services provided by domestic enterprises.

Việt Nam targets universal cloud computing adoption by 2030

<figure class="image"><img src="https://api.blue-wave.vn/images/6c98fe9ec5926c09cb71a0c38f30aeea_20241107075624.jpg"></figure>The work of most organizations would slow to a crawl without functioning IT systems.Bluewave provides computer-related support, including installation and maintenance of servers and desktop hardware and software; computer equipment standards; equipment and technical support for conferences and meetings; the infrastructure for enterprise resource planning applications and other office automation applications; internet access and file-sharing services; e-mail and groupware services; security for application and server data and protection for the computer environment from viruses, hackers and similar threats.

The work of most organizations would slow to a crawl without functioning IT systems.Bluewave provides computer-related support, including installation and maintenance of servers and desktop hardware and software; computer equipment standards; equipment and technical support for conferences and meetings; the infrastructure for enterprise resource planning applications and other office automation applications; internet access and file-sharing services; e-mail and groupware services; security for application and server data and protection for the computer environment from viruses, hackers and similar threats.

Information Technology (IT)

We’ve been helping brands develop and define their voice since 2019. The times may have changed, but our love for creativity and problem-solving hasn't. We’re driven by technology and innovation to ensure we fulfill our key mission of helping our clients find their successful future.&nbsp;Searching for a professional consultant? Do not lose any time and send Bluewave&nbsp;an email. Because we&nbsp;will provide an incredible aid for your event promotion or your logistics management activities.<figure class="image"><img src="https://api.blue-wave.vn/images/c4ca4238a0b923820dcc509a6f75849b(2)_20241107075544.jpg"></figure>​ Bluewave partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.&nbsp;To succeed, organizations must blend digital and human capabilities. Bluewave’s diverse, professional teams bring deep industry and functional expertise and a range of perspectives to spark change through leading-edge management consulting as well as data science, technology and design, digital ventures, and business purpose.&nbsp;We work in a uniquely collaborative model across the firm and throughout all levels of the client organization to deliver results that help our clients thrive.MissionOur mission is to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success.Contact us if you&nbsp;want:<ul><li>Uncover the answers to your most pressing business questions by surveying business decision-makers and consumers</li><li>Advance your business savvy by gathering the latest business insights, trends, and news</li><li>Help you find the right business services to execute on a big project</li><li>Inspire you with stories of successes and creative problem solving</li></ul>&nbsp;What we believeWhether you want to advance an idea, a capability, or the world at large, Bluewave is with you every step of the way. We excel in the business of human potential, and believe in its power to shape strategic, organizational, economic, societal change, and beyond.Get in touch so that we can kickstart your branding today. <a href="https://api.blue-wave.vn/document/BLUEWAVE%20DA%20FIX_20250310034645.pdf">Corporate capability statement</a>

We’ve been helping brands develop and define their voice since 2019. The times may have changed, but our love for creativity and problem-solving hasn't. We’re driven by technology and innovation to ensure we fulfill our key mission of helping our clients find their successful future.&nbsp;Searching for a professional consultant? Do not lose any time and send Bluewave&nbsp;an email. Because we&nbsp;will provide an incredible aid for your event promotion or your logistics management activities.

About

<figure class="image"><img src="https://api.blue-wave.vn/images/b2f5ff47436671b6e533d8dc3614845d (1)_20241107075645.jpg"></figure>Content can be informational, funny, inspiring or persuasive. But most importantly, it needs to align with your business goals and digital strategy. It connects your business with this audience and nurtures them to the sale – before finally closing the deal and retaining them for another. &nbsp;Bluewave helps you create the right content to promote your business. Our content creation services are integrated into your digital marketing strategy and focus on achieving outcomes – building a brand, converting sales or retaining customers.

Content can be informational, funny, inspiring or persuasive. But most importantly, it needs to align with your business goals and digital strategy. It connects your business with this audience and nurtures them to the sale – before finally closing the deal and retaining them for another. &nbsp;Bluewave helps you create the right content to promote your business. Our content creation services are integrated into your digital marketing strategy and focus on achieving outcomes – building a brand, converting sales or retaining customers.

Content creation

What we do

NEWS

<figure class="image image_resized" style="width:50%;"><img src="https://api.blue-wave.vn/images/c81e728d9d4c2f636f067f89cc14862c(1)_20241107075658.jpg"></figure>Companies which are aiming to grow internationally and expand into global markets need to develop a business plan for their Indirect Channel to reach their potential buyers and to achieve this they must contact those Partners which best adapt to their company’s aims and strategy.At Bluewave, we can guide and assist you in developing a strategy that will help you stand out in the crowd and establish yourself as a valuable asset to both hosting partners and clients alike.&nbsp;Bluewave will grow your network of resellers while strengthening relationships with existing ones. Our distribution channel development strategies help you to connect with more resellers and to maximise the value of your existing relationships.&nbsp;Benefits of Bluewave's Channel Development:<ul><li style="text-align:justify;">Increase sales beyond the reach of your salesforce in a variety of markets and segments.</li><li style="text-align:justify;">Development of an efficient approach to potential markets.</li><li style="text-align:justify;">Investment in partners with the greatest chance of success.</li><li style="text-align:justify;">Grow your reputation throughout the territory.</li></ul>If you’re ready to focus on channel development marketing, get in touch with our team today. We’ll be with you every step of the way.

Companies which are aiming to grow internationally and expand into global markets need to develop a business plan for their Indirect Channel to reach their potential buyers and to achieve this they must contact those Partners which best adapt to their company’s aims and strategy.At Bluewave, we can guide and assist you in developing a strategy that will help you stand out in the crowd and establish yourself as a valuable asset to both hosting partners and clients alike.&nbsp;Bluewave will grow your network of resellers while strengthening relationships with existing ones. Our distribution channel development strategies help you to connect with more resellers and to maximise the value of your existing relationships.&nbsp;Benefits of Bluewave's Channel Development:<ul><li style="text-align:justify;">Increase sales beyond the reach of your salesforce in a variety of markets and segments.</li><li style="text-align:justify;">Development of an efficient approach to potential markets.</li><li style="text-align:justify;">Investment in partners with the greatest chance of success.</li><li style="text-align:justify;">Grow your reputation throughout the territory.</li></ul>If you’re ready to focus on channel development marketing, get in touch with our team today. We’ll be with you every step of the way.

Channel development

&nbsp;<figure class="image"><img src="https://api.blue-wave.vn/images/8ce4b16b22b58894aa86c421e8759df3_20241107075725.jpg"></figure>We analyse data to discover how your digital assets really work. Then through testing and adjustment, we'll make them work harder for your business.Website optimisation is a central part of a digital strategy. Because in the digital world, nothing is permanent. Your business changes. The market changes. Technology changes. And customers change.Optimisation works in tandem with your other digital services. We analyse website analytics. Run user tests. And employ best-practice conversion tactics. All these combine with marketing and development to help you reach your business goals.

We analyse data to discover how your digital assets really work. Then through testing and adjustment, we'll make them work harder for your business.Website optimisation is a central part of a digital strategy. Because in the digital world, nothing is permanent. Your business changes. The market changes. Technology changes. And customers change.Optimisation works in tandem with your other digital services. We analyse website analytics. Run user tests. And employ best-practice conversion tactics. All these combine with marketing and development to help you reach your business goals.

Website optimization

<figure class="image"><img src="https://api.blue-wave.vn/images/d95679752134a2d9eb61dbd7b91c4bcc (1)_20241107075802.jpg"></figure>Our management consulting services focus on our clients' most critical issues and opportunities: strategy, marketing, organization, operations, technology, transformation, digital, advanced analytics, corporate finance, mergers &amp; acquisitions and sustainability across all industries and geographies.Bluewave brings deep, functional expertise, but are known for our holistic perspective:- We capture value across boundaries and between the silos of any organization.- We have proven a multiplier effect from optimizing the sum of the parts, not just the individual pieces.

Our management consulting services focus on our clients' most critical issues and opportunities: strategy, marketing, organization, operations, technology, transformation, digital, advanced analytics, corporate finance, mergers &amp; acquisitions and sustainability across all industries and geographies.Bluewave brings deep, functional expertise, but are known for our holistic perspective:- We capture value across boundaries and between the silos of any organization.- We have proven a multiplier effect from optimizing the sum of the parts, not just the individual pieces.

Consulting services

<figure class="image"><img src="https://api.blue-wave.vn/images/11d8c28a64490a987612f2332502467f (1)_20241107075814.jpg"></figure>In today’s business environment, strategy is more important than ever.At Bluewave, we offer creative solutions that have helped thousands of companies develop and execute winning strategies that create more value in their business. We work collaboratively with you, so you can:- Achieve sustained, profitable growth.- Develop a corporate strategy that supports end-to-end value creation, taking advantage of our broad expertise and world-class capabilities in business strategy, corporate finance, Micro-battles System, private equity transactions, organization and more.- Lead your company to its full potential, today and in the future, by making key decisions on where to play and how to win in your core business as you also build new engines of growth.- Develop digital strategies that align with your core strategy and propel you to a leadership position as digital reshapes your industry.- Leverage the power of proven tools and techniques that facilitate nimble experimentation and quick-hit problem resolution, recapturing the insurgent mindset that powered your company in its early days. Combine the talents of your commercially oriented and creative team members, the doers and the dreamers, to conceive and execute the bold new ideas that will fuel your strategy.

In today’s business environment, strategy is more important than ever.At Bluewave, we offer creative solutions that have helped thousands of companies develop and execute winning strategies that create more value in their business. We work collaboratively with you, so you can:- Achieve sustained, profitable growth.- Develop a corporate strategy that supports end-to-end value creation, taking advantage of our broad expertise and world-class capabilities in business strategy, corporate finance, Micro-battles System, private equity transactions, organization and more.- Lead your company to its full potential, today and in the future, by making key decisions on where to play and how to win in your core business as you also build new engines of growth.- Develop digital strategies that align with your core strategy and propel you to a leadership position as digital reshapes your industry.- Leverage the power of proven tools and techniques that facilitate nimble experimentation and quick-hit problem resolution, recapturing the insurgent mindset that powered your company in its early days. Combine the talents of your commercially oriented and creative team members, the doers and the dreamers, to conceive and execute the bold new ideas that will fuel your strategy.